RiverKings unveil new colors, logo

SOUTHAVEN, Miss. – The Mississippi RiverKings, the longest continually operating professional sports franchise in the greater Memphis area, officially unveiled their new primary logo and colors this morning at the Landers Center. The team also displayed their new secondary logos and jerseys for the upcoming 2015-16 season.

“This was a change we had discussed over the course of the last 18 months and it’s very exciting to get the new mark into the community,” RiverKings Director of Business Operations David Schmoll said. “We had such a great response from our throwback jerseys in 2012-13 that when we sat down to really discuss the rebrand, the black and gold color scheme was something we kept coming back to. We wanted to honor the long history of hockey in the Mid-South while also creating a timeless logo that will stand the test of time.”

The RiverKings, who will begin their 24th season in the Mid-South on October 23, are returning to their roots by using gold, black and white as their primary colors. The new logo, shown below, utilizes an "M" in front of a shield, with the word RiverKings shimmering across the front in a banner similar to the team's original logo. Sitting on top of the shield is a crown as the RiverKings embrace the royal aspect of the team's name. 

The new logo pays homage to the team's original logo, which used yellow, black, white and silver. The original logo was an "M" under a crown with RiverKings underneath in a banner format. The RiverKings have had the turtle as their primary logo, with several minor alterations, since 2001.

Merchandise featuring the new logo is available at the "Locker Room" Merchandise store on the first floor of the Landers Center. During the summer the store is open by request by calling 662-342-1755. Merchandise is also available on the team's online store at riverkings.com. Fans can preorder new team jerseys either in person at the RiverKings office, online through the team store, or by calling the RiverKings front office at 662-342-1755.

The Mississippi RiverKings are proud to be the longest, continually operating sports franchise in the Memphis area, as they begin their 24th season in 2015. The home opener is scheduled for Friday, October 23 at the Landers Center. Groups of 15 or more who purchase a group for that night will receive an identical group package to any other regular season game for free. RiverKings' season tickets for the 2015-16 season are on sale now by calling 662-342-1755! Renew by August 1 to keep your 2014-15 seats. Pay in full by September 1 to receive a commemorative season ticket holder booklet. For more information, check out riverkings.com.

About the Mississippi RiverKings

The RiverKings are supported by our community partners, season ticket holders, fans, and grants from the Maddox Foundation, an independent private foundation based in Hernando, Miss. To find out more about the RiverKings, call 662.342.1755 or visit www.riverkings.com.

From left to right: The new Mississippi RiverKings primary logo, roundel, partial logo and word mark for the 2015-16 season.

One of the new jerseys that the Mississippi RiverKings will wear during the 2015-16 season.

One of the new jerseys the Mississippi RiverKings will wear during the 2015-16 season.

Posted by Lukas Favale at 11:00 AM


7/7/2015 at 11:37 AM by ScottG

AWESOME! Love the new look! Can't wait for the season to start!

7/7/2015 at 12:08 PM by Kenneth Hawkins

Not bad. I really like the light jersey alot!

7/7/2015 at 02:41 PM by Trevor Feuring

I love it! It has a modern twist to their vintage logo from when they played at the Mid South Arena.

7/8/2015 at 11:23 AM by John LoGiudice

VERY nice. Very clean,crisp and distinctive, excellent job by the designers.

7/8/2015 at 11:25 AM by John LoGiudice

VERY nice. Very clean, crisp distinctive. Good colours,and I even like the number font. Very, very nice sweater.

7/8/2015 at 03:37 PM by Jeremy Elkins

Absolutely thrilled to see the franchise paying homage to where it all began with the Memphis RiverKings in the Mid-South Coliseum. Love seeing the colors and the new twist on the vintage "Crowned M" logo! Even the little touches like "EST. 1992" just make it perfect. I'm looking forward to hockey like I haven't looked forward to hockey in a very long long time! See you guys in October!

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PEN Pensacola 16 12 4 0 24
PEO Peoria 16 11 4 1 23
HUN Huntsville 15 9 4 2 20
MRK RiverKings 16 10 6 0 20
EVV Evansville 16 9 5 2 20
MAC Macon 16 7 5 4 18
KNX Knoxville 15 7 7 1 15
FAY Fayetteville 18 5 9 4 14
RKE Roanoke 15 5 8 2 12
BIR Birmingham 13 3 9 1 7
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Updated: December 12, 2017