RiverKings revolutionize non-profit program for 2015-16

SOUTHAVEN, Miss. – The Mississippi RiverKings, the longest continually operating sports franchise in the greater Memphis area, have launched a new and unique MVP Non-Profit Program that will enable them to continue to support local non-profits during the 2015-16 season.

Supporting non-profits has been a staple of the RiverKings organization for years and that connection to the community will strengthen and broaden with the new program. Starting this year, local non-profits can apply to become the MVP Non-Profit of the Night for one of the 26 regular season RiverKings home dates. The application and additional information is available at riverkings.com/mvpnonprofit. Once the application period is over the RiverKings organization will choose 26 MVP Non-Profits and each non-profit will be assigned a game, giving them ample time to start the fundraising ticket sale process.

"A lot of teams have specific nights throughout the year to benefit non-profit organizations, but this program is the first where there is a non-profit focus for every game," RiverKings Director of Business Operations David Schmoll said. "Connecting with our community partners is a key part of our mission in the Mid-South and through the MVP Program we will achieve this objective."

The MVP Non-Profit earns money on both presold and box office ticket sales based on the below criteria.

1-99 tickets: $1.50 per ticket presold + $1.50 per ticket scanned = $3.00
100-199 tickets: $2.50 per ticket presold + $2.50 per ticket scanned = $5.00
200+ tickets: $5.00 per ticket presold + $5.00 per ticket scanned = $10.00

In addition to the MVP earning money through ticket presale, they will also earn $2 for every ticket purchased at the Box Office by a fan wearing the designated color for their night. 

Last season the RiverKings raised over $32,000 for area non-profits through their MVP program. The new program will allow for even greater fundraising for the non-profits, while also increasing awareness about the non-profit. MVPs will be included in all game-night advertising including newspaper, radio, television and billboard at no cost to the non-profit. 

The Mississippi RiverKings are proud to be the longest, continually operating sports franchise in the Memphis area, as they begin their 24th season in 2015. RiverKings' season tickets for the 2015-16 season are on sale now! Pay off your ticket in full by June 1 to save $115 on parking for the entire 2015-16 season. For more information, check out riverkings.com.

About the Mississippi RiverKings

The RiverKings are supported by our community partners, season ticket holders, fans, and grants from the Maddox Foundation, an independent private foundation based in Hernando, Miss. To find out more about the RiverKings, call 662.342.1755 or visit www.riverkings.com.

Wings Cancer Foundation was just one of many local non-profits that benefited from the MVP Non-Profit program during the 2014-15 season as the RiverKings donated over $32,000 through the program. The new MVP Program for the 2015-16 season will allow the RiverKings to reach even more local non-profits than ever before. © John Coffin

Posted by Lukas Favale at 2:00 PM


No Comments yet!

Leave A Comment

Next Game

RiverKings vs. Rail Yard Dawgs
Fri, Feb. 23 - 7:00 PM
Fresh Friday
Presented by Valpak
Planters Bank Ice @ Landers Center



PEO Peoria 40 27 10 3 57
PEN Pensacola 37 24 9 4 52
MAC Macon 39 23 11 5 51
HUN Huntsville 41 23 13 5 51
KNX Knoxville 40 22 14 4 48
EVV Evansville 42 19 17 6 44
MRK RiverKings 39 19 18 2 40
RKE Roanoke 40 18 19 3 39
BIR Birmingham 41 15 21 5 35
FAY Fayetteville 41 10 25 6 26
Full Standings

Updated: February 18, 2017